This mural was designed to promote a proposed exhibition to celebrate the work of artist, Keith Haring.
The piece hearkens back to Keith Haring's large murals and roots in the street art scene of New York. The mural brings recognition to the exhibition while also allowing on-lookers the opportunity to take photos with the mural as a backdrop. This opportunity becomes a guerrilla marketing campaign where people would advertise the upcoming show on their social media.
The campaign is supplemented with posters showing Haring's characters as they chase after their hearts.
The piece uses Haring's own emblematic iconography as well as his handwriting.
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